About brand intention
Winning brands do not just have winning ad campaigns, they craft winning creative cultures in which people and ideas thrive on all levels. They make a difference in our world - for our world. They lift humanity higher.
BRAND INTENTION designs the strategic collaborative processes to the unlock the power of purpose in brands and the creative potential in their people giving rise to human-centric, high-energy brand cultures.
“It is such an exciting and rewarding process to bring this spark to brands and light up their people to create with each other and make a difference together.”
Carola Ast
Brands can create a new world. Let's create a good one.
Carola Ast is a creative strategist based in Berlin working for agencies and clients directly.
Having always been highly curious and looking beyond the usual way of doing things Carola Ast moved to London in her early planning years to the heart-centre of advertising and brand planning, where she worked at Leages Delaney, JWT and Lowe Lintas. She then returned as a Head of Planning to TBW Berlin. After freelance years winning Coca-Cola with M&C Saatchi and MINI with Plantage, where she stayed as Head of Planning, she returned to TBWA once more. Now a freelancer she has fully defined her own unique purpose-driven approach to brand planning and creative strategy which very quickly led her to extend her work to a broader corporate strategic level.
She believes in developing brands from within to set free the magic of collaboration and belonging in companies. She thanks everyone for having shared her and his talent with her on her journey helping her grow into a wiser, kinder and smarter “planner with a purpose” along the way. Most of her gratitude goes to her daughter who is her daily inspiration on how being creative is our natural human way of being.
SERVICES
PURPOSE BRAND STRATEGY
Cultural Story • Communication Strategy
CORPORATE STRATEGY
Purpose • Mission• Values • Cultural Commitment
EMPLOYER STRATEGY
Employer Culture Design
CREATIVE STRATEGY
Creative Springboards
