Why purpose
 

Purpose strategies align brands with their original intention: to lift humanity higher.

An authentic, meaningful purpose turns customers and employees alike into passionate co-creators of the brand‘s cause. And this is when the magic starts.

Your purpose can only unlock its creative power in your company when it is owned and felt by all employees. This is why we take them along from the start and develop it together.

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truth hunting

Every successful company contributes something essential to our society. A product, a service or a corporate belief that helps us live better, be better or be more human. Often this higher principle has been forgotten or diluted along the way of growth. In collaborative workshops we go TRUTH HUNTING to find this original truth, dust it off and put it right where it belongs. At the heart of your brand.

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Purpose visioneering

In the PURPOSE workshop we align your truth with how it can best serve people today. Projecting future scenarios will help us get to visions that lie beyond the ordinary and shine brighter than the conventions in the market place. Having found your brand’s calling we turn it into a PURPOSE NARRATIVE people are proud to co-create. It serves as a creative brief for all brand communications (internal and external).

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culture crafting

Humans thrive on meaning and belonging. Let’s go prepare the right breeding ground for them. We go CULTURE CRAFTING: Putting the PURPOPSE NARRATIVE at the centre of our ideation we develop change ideas to transform your brand culture (internal and external) into a vibrant community of inspired co-creators - opening space for human connection, co-inspiration and creating change together.

Cases